Old school hip hop albums

For many artists, finding their ideal fan and learning to cultivate that relationship in a way that’s authentic can feel a little overwhelming. While there are many ways to do this, some of which we’ve outlined in past articles, today we wanted to explore a tool that has made fan growth a priority for the last decade or so via analytics and industry-wide insights — enter, Next Big Sound.

Frances Katz began her career writing about MTV and Napster. Now she writes about technology, music, business, and culture for a variety of publications including The Week, The Atlantic, Paste, The New York Times, Ploughshares, and others. She lives in Atlanta, but you can keep up with her on Twitter.

Fender online

“You can’t really beat them for that warm, saturated sound that you can only get from analogue tape. I picked up a digital version recently, an RE-3, and it’s nice for what it does but it doesn’t have the magic of the real ones. I like the crunchiness when you overload the tape and the spring reverb is really good… We’re always picking up interesting old analogue gear, but we’ve never found a tape echo that’s better than the Space Echo yet, so yes, I guess it is something of an icon.”

You can also vary the motif by lengthening or shortening the notes within it, and make it change direction by inverting it, creating its mirror image. You can add notes to extend it. And later in the song, you can even create a new motif, usually for the chorus. Contrast is the songwriter’s friend.