Old school hip hop albums

For many artists, finding their ideal fan and learning to cultivate that relationship in a way that’s authentic can feel a little overwhelming. While there are many ways to do this, some of which we’ve outlined in past articles, today we wanted to explore a tool that has made fan growth a priority for the last decade or so via analytics and industry-wide insights — enter, Next Big Sound.

Frances Katz began her career writing about MTV and Napster. Now she writes about technology, music, business, and culture for a variety of publications including The Week, The Atlantic, Paste, The New York Times, Ploughshares, and others. She lives in Atlanta, but you can keep up with her on Twitter.