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Signal phase plays a huge role in the quality of any audio that you handle. Despite that fact, it can manifest only very subtly and be hard to detect. An undetected phase problem will zap the power out of a mix; whereas a mix with well-considered phase relationships is easier to handle and the resulting sound will be stronger, crisper, and will print well on any physical media.

In the long run, a properly constructed narrative will make your fans feel like they’re part of a bigger picture or bigger story. By supporting you they’re not just buying your album, they’re actually contributing to your story and your narrative and helping you move toward your goals.